About Us
Mr Jethro Xu
Group Marketing Officer
Jethro Xu comes with a wealth of experience across the entire spectrum of marketing, combining the most effective of both offline and online channels into a holistic omni-channel marketing strategy.
Having spent more than half his career in marketing agencies, his global client portfolio included (but were not limited to) leading automobile brands from both Japan and the US, a leading consumer electronics company from South Korea, luxury brands from Europe, educational institutes from both Singapore and abroad, healthcare companies, nonprofits, government agencies, and much more.
In his role as Chief Marketing Officer, Jethro heads the marketing function across the organisation’s many entities, helping each of them develop a full-funnel marketing strategy specifically tailored to their respective target audiences and business objectives.
